Question 1

How long does it take to see results from digital marketing?

Accepted Answer

While some results can be seen within a few weeks, sustainable growth typically takes 3-6 months. SEO efforts usually show significant results within 4-6 months, while PPC campaigns can generate immediate traffic. Social media engagement often builds over 2-3 months. We provide monthly reports to track progress and adjust strategies accordingly.

Question 2

What makes your digital marketing agency different from others in Columbus, OH?

Accepted Answer

Born and raised in Ohio, our team combines their local market expertise with data-driven strategies, offering personalized service and measurable results for businesses. As a small and agile agency, we can adapt quickly to your needs and stay ahead of digital trends. Our team is comprised of seasoned professionals all with a slightly different background, bringing something unique to the table for every client we serve

Question 3

How much should I budget for digital marketing services?

Accepted Answer

Digital marketing budgets vary based on goals and market competition, however there are general guidelines we recommend following. To budget you should take your Annual Gross Revenue and multiply by 0.10. This will show you 10% of your revenue, which typically should be allocated to your overall marketing efforts and budget. This formula is for sustained business growth vs. scaling your business. If  you have a specific revenue goal in mind for your business, you should allocate 10% of that number to your marketing.

Question 4

What is SEO and how does it improve my website's visibility?

Accepted Answer

SEO stands for Search Engine Optimization. This is fundamental to your website's visibility in search results such as Google. We focus on both on-page and off-page SEO, including local content creation, backlink building from Ohio businesses, and technical optimization for better search rankings in the Columbus, OH area. We'll work directly with you to understand the types of keywords you're looking to show up for as well as any target markets you'd like to be found in.

Question 5

What's included in your web design services?

Accepted Answer

We strive for a seamless turnkey experience for our clients during the web design process. This includes custom WordPress development, responsive designs, UI/UX optimization, basic SEO integration, speed optimization, and security features. We also offer training, ongoing maintenance, and analytics integrations. Each website we build is carefully crafted with your brand and business goals in mind, focusing on converting visitors into customers.

Question 6

How often should I update my website?

Accepted Answer

We recommend reviewing your website quarterly and making major updates every 2-3 years. Regular content updates should happen weekly or monthly. Technical maintenance, security updates, and performance optimization should be performed monthly to ensure optimal functionality and search engine rankings.

Question 7

Which social media platforms should my business use?

Accepted Answer

Platform selection depends on your target audience and industry. For B2B companies in Columbus, we typically recommend LinkedIn and Facebook. Home Services and Retail type businesses often see better engagement on Facebook, Instagram and/or TikTok. We'll work with you during your initial consultation to onboard the best platforms for your business.

Question 8

How often should I post on social media?

Accepted Answer

This can vary depending on the platform being utilized and your industry. We recommend starting with 1-2 posts per week across 1-3 platforms and adjusting based on engagement and feedback.

Question 9

How do you determine what type of content to create for my business?

Accepted Answer

We start by understanding your business, your audience, and your goals. From there we'll develop a content calendarstrategy that includes a mix of interactive, informative, and promotional content. We'll also conduct keyword research to ensure we're creating content that will rank in search results.

Question 10

How do you know if my digital marketing is working?

Accepted Answer

We track and analyze multiple KPIs including website traffic, conversion rates, search rankings, social engagement, and ROI. Monthly reports detail key metrics, campaign performance, and strategic recommendations. We use tools like Google Analytics, SEMrush, and custom dashboards for comprehensive and transparent tracking.

Question 11

What ROI can I expect from digital marketing?

Accepted Answer

Our goal for your ROI is to at least double your invesment with us. This is easily achieved when we are aligned with your business goals and growth strategies, and have a deep understanding of your profit centers and how we can elevate them through digital marketing.

Question 12

What happens if my results aren't what I expected?

Accepted Answer

We conduct monthly performance reviews and make ongoing data-driven adjustments. This includes analyzing user behavior, A/B testing, conversion path optimization, and competitive analysis. Strategies are refined based on what's working best for your specific market and audience, and can be adjusted as needed.

Question 13

What's your onboarding process for new clients?

Accepted Answer

Our onboarding process includes: 1) Initial consultation and goal setting, 2) Comprehensive audit of existing digital presence, 3) Strategy development and approval, 4) Implementation timeline creation, 5) Regular check-ins and reporting setup. This typically takes 2-3 weeks to ensure a strong foundation. From there it will depend on the services you've signed up for with us.

Question 14

Do you require long-term contracts?

Accepted Answer

While we recommend a minimum 6-month commitment for optimal results, we offer flexible month-to-month agreements. Long-term partnerships typically yield better results as digital marketing success builds over time. We are confident in our capabilities and let our work speak for itself rather than locking you into a long-term contract. Our goal is to earn your business every month, and that you refer us to others based on your experience and our performance.

Question 15

How quickly can you start working on my project?

Accepted Answer

After signing, we can typically begin work within 1-2 weeks. The initial phase includes strategy development, account setup, and asset collection. For website projects, our team can typically build a new site within 4-6 weeks.

Question 16

What is web hosting and why do I need it?

Accepted Answer

Web hosting is the process of storing your website's files on a server so that they can be accessed by users via the internet. It's essential for your website to be visible online and for users to be able to access it. Whether you work with us or another provider, you'll need to have a hosting solution in place.

Question 17

What is SSL/TLS and why do I need it?

Accepted Answer

SSL/TLS is a protocol that ensures secure communication between a user and your website. It's crucial for protecting sensitive data like login credentials, payment information, and personal data. Without it, your website would be vulnerable to attacks and data breaches both for your customers and your business.

Question 18

What is website maintenance and why do I need it?

Accepted Answer

Website maintenance is the process of keeping your website up-to-date, secure, and performing optimally. This includes updating content, fixing bugs, and ensuring your website is always working properly. It's essential for providing a good user experience and keeping your website secure.

Get Answers to Your Digital Marketing Questions

General Digital Marketing

SEO & Web Design

Social Media & Content

ROI & Performance

Getting Started

Web Hosting, Security & Maintenance

Industries We Work With

Home Services

Real Estate

Professional Services

Medical Services

Let's Build Something Amazing Together

General Digital Marketing

01How long does it take to see results from digital marketing?

02What makes your digital marketing agency different from others in Columbus, OH?

03How much should I budget for digital marketing services?

SEO & Web Design

01What is SEO and how does it improve my website's visibility?

02What's included in your web design services?

03How often should I update my website?

Social Media & Content

01Which social media platforms should my business use?

02How often should I post on social media?

03How do you determine what type of content to create for my business?

ROI & Performance

01How do you know if my digital marketing is working?

02What ROI can I expect from digital marketing?

03What happens if my results aren't what I expected?

Getting Started

01What's your onboarding process for new clients?

02Do you require long-term contracts?

03How quickly can you start working on my project?